Jul
22

Guest Post – Nike Unveils the 2012 USA Olympic basketball Uniform

Guest Post – Nike Unveils the 2012 USA Olympic basketball Uniform

The Olympics Opening Ceremonies are Friday. You can expect a write-up of many of the countries’ uniforms here by then, but for now, here is a guest post written by Christina Appleworth on the USA Men’s Basketball uniforms.

If you are interested in writing a guest post about whatever sports design topic is on your mind, send me an email at steven@thesportsdesignblog.com.

On July 7th 2012 Nike unveiled the USA Olympic basketball uniform, which features multiple advances in sports clothing engineering, and is designed to complement the immense talent of the team’s roster. Gold medalists in 2008, the US team are going to hard to unseat, and with only a few weeks to go until the London Games start, are in pole position to retain their title. The 12 man roster includes NBA stars like LeBron James and Kobe Bryant, who have been positioned as the focus for Nike’s uniform, as well as a range of new sports shoes and retro designs.

Nike’s Hyperelite uniform is designed using aerographics technology, which results in lighter fabrics, better stretching and improved moisture reduction. The kit is also made from 80% recycled polyester, or 22 plastic bottles. The jersey and shorts have been produced using 3D manufacturing that reduces the amount of glue and threading on the uniform to improve lightness.

The sleeveless V-neck jersey’s Dri-Fit fabric is structured to provide slim-fit performance, while the Hyper Elite shorts are 14 ounces lighter than previous models. Hem vents are fitted to the jersey, which have modified armholes for tighter control and more arm movement. The Nike Aerographics logo is prominently featured, as is the USA flag. Four way stretch fabric on the shorts, and side panels with better ventilation are laser cut for improved stretching, and have an internal cord for tightening.

A key part of the uniform will be Nike’s new range of sports shoes, which include the Zoom Soliver VI, and specially designed Kobe VII, Durant Zoom KD IV, Nike Air Max Aggressors, Nike Hyperdunk +, and special boots for LeBron James. The shoes are expected to include even more agility, movement and lightness than previous Olympic shoes. Most of the range will be made available at Nike stores and sports retailers, with the Kobe and LeBron premium shoes set to be available at $140 and $150 dollars respectively.

Nike’s overall Olympic range is being promoted as capable of shaving off seconds from athletes’ performances through lighter materials. Nike claim that 0.023 seconds can be removed from 100m times by the uniform’s special air resistance and mobility, as well as by lighter marathon shoes. Ralph Lauren is responsible for designing special opening and closing ceremony outfits for Team USA.

Team prospects

The quality of Nike’s uniforms will increase what is already a fairly conclusive case for another gold medal for the basketball side. The 12 main roster contains 10 gold medallists,  but has had to cut out some players like Dwayne Wade and Dwight Howard due to injury. However, the side may face some problems due to the short time between the NBA season, which finished on June 22, and the start of the Games on July 27th. Players are currently being rested, and the team are just getting into exhibition games. Although a lack of proper preparation cost the USA in Athens in 2004, the roster is much stronger this year, and will have few major rivals.

About The Author

Working in coordination with Matrix Uniforms, leading UK supplier and manufacturer of healthcare uniforms, freelance copywriter Christina Appleworth reviews the unveiling of 2012 USA Olympic basketball Uniform produced by Nike.

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