May
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Brooklyn Nets Logo

Brooklyn Nets Logo

If you’re at all into sports design, you’ve seen by now that the new Brooklyn Nets identity was unveiled this week (and leaked last week). But being a Sports Design Blog, I couldn’t resist sharing my thoughts.

Being that the team is partially owned by Jay-Z, I’m not entirely surprised by this hip, all black and white identity. And I like that they resisted the urge to use the same beveled text that most sports logos have today and instead used a more simplified look. But I think they went too simple. This almost looks like a wireframe of what the logo concept would look like, and then they just didn’t add the layer of design.

To me, it looks like two things. One, a parody logo from Hipster Branding (in fact, they just did a Nestle “Nuts” logo that looks like the new Nets identity), and two, a Nintendo basketball team from a game that didn’t have the rights to use real NBA logos and had to make their own 8-bit version.

I’m interested to see the uniforms, because the idea of all black and white could be really interesting (or really plain). They’ve announced both home and away jerseys will say “Brooklyn” on the front, I assume in the style shown to the right (though probably arched).

There’s also a secondary mark, which will appear at center court, and it’s even more plain.

Though they’re not exciting, the marks are good for merchandise in Brooklyn’s target market. I imagine it will appeal to both the hipster crowd and the hip hop crowd, although not your average sports fan. Or sports design fan…

 

4 Responses to “Brooklyn Nets Logo”

  1. Brandon Moore
    May 1st, 2012 at 12:39 pm

    i think you nailed the target audience, and i have the same problem. its a logo for Jay Z fans, not basketball/Nets fans. i have no problem with them doing something so different from the norm, and love the idea of black and white, but its completely non emotional. not to mention the minor craftsmanship issues of line weights, proportions, type, etc.i say the difference between simple and boring is simple is effective. this is boring. it just leaves you realizing how much better the Spurs and Raiders do it.

    if theres one thing i really like (besides the apparel which is great application) is the nod to the Brooklyn Brewery logo by Milton Glasier in the secondary mark

  2. Tony
    May 1st, 2012 at 7:03 pm

    Less is usually more in design…but in this case less is simply not enough! A red accent with these colors would have nodded to the teams past while moving forward, but I guess maybe too Portland Blazers?

    So my personal choice would be the powder blue ABA colors, which would look phenomenal as an accent color. Even more ingenious it could have been a nod to his daughter (Blue).

    But I digress, instead we are stuck with negative zone Spidey. Except Peter Parker lived in Queens, not Brooklyn.

  3. GT_Jason
    May 8th, 2012 at 8:17 pm

    I mean…it looks like an ancestor to the Raiders logo. I said ‘ancestor’ rather than ‘descendent.’ Ah well, it’ll look great on a flat brim snap back.

  4. July 27th, 2012 at 12:07 am

    [...] could be pretty cool. The black and gray will stand out amongst other countries, kind of like the Brooklyn Nets could do if their uniforms end up looking good. And while I don’t care about the uniforms [...]

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